We are looking for dynamic individuals to join our growing agency!

We’re always looking for sharp, driven and passionate people who love marketing and want to further their career. We strive to create a collaborative culture that inspires, innovates, motivates and rewards.


CURRENT OPENINGS:

Job Summary:
We are seeking a skilled, strategic media planner and buyer to source and purchase a variety of advertising space for our clients. You will be required to analyze and interpret market analytics, determine the optimal medium and placement for advertising campaigns, and negotiate and procure the desired advertising space and media placements. You would be working with B2B and B2C clients in a wide-variety of industries locally, regionally, nationally, and internationally.

To ensure success as a media planner and buyer, you should be a team player, highly detail-oriented, possess a good understanding of marketing principles, and have experience interpreting analytics. A top-notch candidate should be a strategic thinker, highly-persuasive and have the ability to secure advertising space that ensures the maximum ROI as it pertains to campaign goals.

Responsibilities:
• Conduct market research and analyze demographics, media usage, psychographic profiles, and buying patterns to define the target audience and campaign requirements.
• Develop advertising strategies and media campaigns with marketing teams to most effectively reach the desired audience.
• Source and present audience data and advertising proposals to clients for feedback.
• Coordinate and oversee strategy, development and launch of targeted campaigns.
• Negotiate with advertising sales representatives to ensure the most cost-effective media buys.
• Prepare and manage budgets and monitor campaign costs and ROI metrics.
• Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
• Work with digital servers, dashboards and trading desks.
• Create and present media plans and campaign flowcharts to current and potential clients.
• Build and maintain a network of advertising media vendors and networks.
• Monitor audience and media trends, practices, and new technologies.
• Be a student of up-and-coming media strategies.

Skills & Requirements:
• Bachelor’s degree in advertising, marketing, communications, or related field.
• Minimum of three years of experience as a media planner or buyer.
• Experience working with programs like Scarborough, Media Audit, MRI, Simmons, Nielson online, Nielsen ratings, SQAD and Freewheel (formerly Strata).
• A good understanding of media analytics tools such as Nielsen, Comscore, and Google Analytics.
• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
• Experience in a variety of advertising mediums including print, broadcast, outdoor, paid social media and digital.
• Excellent financial skills and the ability to manage large budgets.
• The ability to collaborate with others and work as part of a collaborative team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.
• Excellent interpersonal and negotiation skills.
• Advertising agency experience a plus.
• Google certification a plus.

For consideration for this position, please submit a resume and cover letter outlining your work and salary history.