We are looking for dynamic individuals to join our growing agency!

We’re always looking for sharp, driven and passionate people who love marketing and want to further their career. We strive to create a collaborative culture that inspires, innovates, motivates and rewards.


CURRENT OPENINGS:

Job Summary:
The SEO Specialist will analyze and develop strategies to maximize the traffic to client websites by improving page rank within search engines. The right candidate will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines. The SEO Specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant, engaging and quality content. As SEO is an ever-changing landscape, the SEO Specialist needs to be continuously learning and evolving. This is a great opportunity for someone looking for growth opportunities in the digital ad space.

Responsibilities:
• Develop quarterly SEO strategies in line with the account team’s overall marketing strategy/goals for the client, taking into account each client’s site and areas that need to be improved and optimized
• Work with SEM team to optimize landing pages for SEM campaigns
• Be proficient in conducting advanced keyword research locally and nationally. Analyze keyword mapping, conduct competitor keyword analysis
• Ability to manage content plan, oversee content production and ensure all content is properly optimized
• Maximize all content production by finding ways to distribute, share and syndicate content across the web
• Identify offsite SEO properties and develop a content interaction plan to place key content in relevant places around the web
• Ensure a continuous stream of high-authority back links are being created from relevant sites around the web
• Collaborate with internal social media team to ensure effective links and references are being placed within social posts to maximize social media references
• Keep up-to-date with changes in search engine rankings, new developments, Google algorithm updates, etc. (both white hat and black hat SEO strategies), ensure AdPro is always well within Google search engine guidelines
• Use key analytics tools to track and measure SEO performance, test, tweak and constantly improve
• Continuously monitor and update: GMB and other directory listings for all clients
• Prepare SEO proposals for new business presentations as needed
• Lead SEO discussions and report on SEO performance in key client meetings

Skills & Requirements:
• Four-year degree at accredited college in marketing, advertising, technology, or related field
• Minimum of 2 years of experience managing SEO for clients and working with Google Analytics
• Experience with Facebook Ads, Google Data Studio, and YouTube a plus, but not required
• Solid understanding of digital marketing data trends and SEM KPIs and the tradeoffs associated with each
• Advanced copywriting and editing skills
• Basic web management
• Knowledge of HTML and CSS
• Multiple blogging platform management
• Analytic research: Google Analytics Certification
• Microsoft Word, Excel, Google Spreadsheet
• Business profile creation: i.e. GMB
• Internal linking structure changes
• URL structure changes/ keyword URL mapping
• Creation of meta information: LSI Based; H1, H2 & Strong Tags
• HTML coding, validation & correction
• PowerPoint experience
• Strong analytical and problem-solving skills
• Organized and detail-oriented
• Ability to work independently
• Ability to work and communicate well with others
• Proactive multitasking

For consideration for this position, please submit a resume and cover letter outlining your work and salary history.

Job Summary:
Work closely with clients on a daily basis to help them manage their advertising campaigns and budgets. Take a lead in creating marketing strategy and following through on campaign management, including planning, budgeting, overseeing media and digital placement, creative execution, production and trafficking. Ensure that all aspects of advertising are completed with proper messaging and strategy, on time and on budget.

The Senior Account Executive interfaces with various agency departments to move projects through the system on behalf of the client. This includes meeting with the creative team concerning creative issues and input, the integrated media team concerning media and digital issues, the communications manager concerning publicity and content management and the production manager concerning scheduling and timing.

The Senior Account Executive has major input in developing strategic marketing plans for their clients. After plans are developed and presented to clients, the Senior Account Executive is responsible for carrying out the plan on a daily basis.

Reports to the Account Manager.

Key Responsibilities:
• Handles day-to-day activities for assigned clients
• Effectively presents, sells and defends all agency work/proposals to clients; supports other agency team members in these functions
• Leads preparation and presentation of client advertising planning meetings. Prepares meeting reports with the help of account coordination team
• Leads team in preparing client budgets, proposals, marketing communications and strategic marketing plans, media and public relations plans
• Develops marketing and advertising strategies, including gathering and analyzing data and information, meeting with partners and vendors as needed
• Writes creative scripts, getting offers and writing disclaimers and obtaining script approval from clients
• Knows co-op and state legal guidelines, assisting in getting co-op approval when appropriate, and ensuring disclaimers are in compliance
• Tracks results of ad campaigns, providing clients with ongoing results and recommended action steps. Works with internal team on metrics baselines and objectives, tracking campaign performance through dashboards and analytics tools
• Regularly checks for and responds promptly to all client communications, including calls, texts and emails
• Checks and approves creative/production materials, copy, layouts, production art and audio and video projects and coordinates client approval
• Reviews billing prior to release to clients; ensuring prompt collection of accounts receivables
• Informs account manager regularly of account progress for all assigned clients; involves Account Manager immediately in event of potential problems, i.e., client/agency relations, budget overruns, etc.
• Coordinates project timing and budgets with all relevant agency personnel, working in agency project management system for all reviews and communications
• Actively seeks additional projects/new business from client contacts, being a student of the client’s industry and learning from agency colleagues about their areas of expertise
• Keeps account coordinator/assistant informed of client activities
• Represents agency at industry and community functions

Skills & Requirements:
• A minimum of five years of experience required
• Degree in marketing, advertising, journalism or English preferred
• Proficient in Microsoft Office Suite products
• Proficient in creating PowerPoint presentations
• Be a student of each client and their industries
• Excellent communication, writing, and proof-reading skills
• Attention to detail a must
• Google certifications a plus
• Advertising agency experience a plus

Job Summary:
Provide administrative and customer service support to Account Executives and their clients. Assist in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for AdPro’s clients. This includes maintaining a high level of awareness with client activities, detail-oriented program/project management, and professional communication with key client contacts as needed.

Key Responsibilities:
• Work with AE’s to help facilitate advertising strategies and communication with clients
• Research client competitive landscape and report activity weekly
• Review client websites weekly, communicating with internet departments on needed changes
• Communicate marketing and advertising activities to clients on a regular basis
• Submit traffic instructions for traditional and digital media
• Provide traffic and data analysis for AE’s on current accounts
• Prepare account service-related documents such as meeting agendas, meeting reports, proposals, campaign analytics and other client communications and correspondence
• Proofread marketing and advertising scripts, ads, commercials and collateral
• Verify media and digital buys have been placed and are running correctly
• Organize and maintain the agency folder on the AdPro server
• Help AE’s submit tasks/projects into the project management platform and review them for errors
• Submit scripts, print pieces, etc. for co-op preapproval
• Open scripts, relay production instructions from media requests in the project management system, schedule video shoots, book talent, and coordinate production for traditional media
• Write disclaimers and know co-op guidelines
• Create copy and instructions for monthly website sliders, landing pages, and display ads
• Communicate with clients for approval on media and creative assets on an ongoing basis
• Build PowerPoint presentations for client meetings and new business pitches
• Make collateral deliveries to local clients as needed
• Attend weekly team meetings and monthly agency meetings
• Attend client meetings and prepare meeting reports as needed

Skills & Requirements:
• Degree in marketing, advertising or English preferred
• Proficient in Microsoft Office Suite products
• Proficient in creating PowerPoint presentations
• Be a student of each client and their industries
• Excellent communication, writing, and proof-reading skills
• Attention to detail a must
• Google certifications a plus
• Advertising agency experience a plus

Job Description:
AdPro 360 is looking for an experienced and well-organized Production Artist with a diverse set of skills to add to our growing creative department. You will be joining an established graphics team in the design and production of various types of content including print and digital ads, web, outdoor and collateral. This position is best-suited to graphic designers with experience working in a fast-paced environment. You will work closely with the entire Creative Department and Account Executive Team to create content that effectively achieves communication and marketing objectives while maintaining proper visual representation of our clients’ brands.

Core Responsibilities:
• The production of various print and digital projects that include, but are not limited to: direct mail, brochures, posters, email blasts, web banners, business cards, digital ads, website landing pages, social media graphics/content, etc.
• Communicate and multi-task effectively with other members of the Creative Department and Account Executive Team while meeting daily deadlines on assigned projects
• Assist with creative strategy and implementation
• Staying atop graphic design best practices, trends and advances

Qualifications:
• 2+ years of experience in digital/print design
• Advanced knowledge in Adobe CC (Photoshop, Illustrator, and InDesign are essential)
• Degree in Graphic Design or related field
• Portfolio that showcases both print and web experience

Core Competencies:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:
• Advanced knowledge in Adobe CC (Photoshop, Illustrator and InDesign are essential)
• A well-rounded understanding of design, typography and production techniques
• Ability to organize time, multitask, meet deadlines, manage workflow and prioritize effectively
• Ability to provide quality work in a fast-paced, deadline-oriented environment
• Strong working knowledge of Microsoft Office Suite (Outlook, Word, and PowerPoint)
• An impeccable eye for clean design
• Strong verbal and written communication skills with the ability to proofread
• Ability to effectively collaborate on creative ideas with other Creative Department team members

Work Environment/Equipment:
• Medium-sized Office Environment
• A desktop Mac with software will be provided

To Apply Please Submit Resume/CV and Portfolio.

Job Summary:
The Digital Media Buyer will seek to optimize eye-on-screen time by researching the digital habits of target demographics and buying ad space that is relevant to brands seeking to influence the target demographics.  The Digital Buyer will decide what digital channels (social media, apps, search engines, site banners, streaming platforms, etc.) will set the stage for the most conversions, greatest brand recognition or the most qualified leads.  This is a great opportunity for someone looking for growth opportunities in the digital ad space.

Responsibilities:
• Ideate, plan, execute, and optimize comprehensive digital advertising strategies, media plans, and campaigns
• Monitor campaign performance and implement optimizations to maximize ROI, and decrease CPA
• Analyze daily performance and create monthly performance reports to be shared with the internal team as well as clients
• Continuously research and test new ad formats and platforms
• Implement and ensure all tracking and pixels are set up correctly via Google Tag Manager
• Willingness to create creative assets for ad buys via platforms such as Canva when needed
• Negotiate direct buys for best pricing and value adds

Skills & Requirements:
• Four-year degree at accredited college in marketing, advertising, technology, or related field
• Minimum of 2 years of experience managing digital media for clients and working with Google Analytics
• Experience with Facebook Ads, Instagram, Google Data Studio, and YouTube a plus, but not required
• Solid understanding of digital marketing data trends and KPIs and the tradeoffs associated with each
• Analytic research: Google Analytics Certification
• Microsoft Word, Excel, Google Spreadsheet
• PowerPoint experience
• Strong analytical and problem-solving skills
• Organized and detail-oriented
• Ability to work independently as well as be a productive and supportive team member
• Ability to work and communicate well with others
• Proactive multitasking

For consideration for this position, please submit a resume and cover letter outlining your work and salary history.